24 September 2010

NUMBER SIX

Because I couldn't make it into NZ Fashion Week this year, the delightful and delicious fashion blogger, Jessie Bush of "We the People" and photohrapher Sarah Burton, paraded a few of my garments under the critical eyes of fellow NZ fashion players. And how charming they look too!



We The People: Sarah + I: "Fashion Week Sarah's maxi and my shirt are both by our lovely friend Hermione Flynn. She has an impressive eye for detail and tailoring, an..."

23 September 2010

NUMBER FIVE

NOM D! NOM DEEEEEE! NOM DEEEEEEEEEEEEEEEEE!

Nom D NZ Fashion Week 2010 "Danse Macabre"

And the bar has been set. Enter fashion in context. No garments can exist without a body, a personality, attitude, posture, bitten fingernails, scars... And of course space. All of the above is relevant to the consumption of that garment. Thank you Nom D for addressing this.

I'm interested to analyze how this piece was received by the audience... Having not been there, I can only assume how this work emotionally effected the audience in the space. I suspect the whole episode made people feel entirely uncomfortable. The question I propose is - Overall did this experience have a positive or negative effect on the audience?

Now the thing is, is that not all artistic experiences need to be positive. Although going to an exhibition such as the World Press Photo exhibition can leave you feeling sick with disgust, you know it is somewhat relevant for you to witness. It exposes you to another world - a world which should be exposed. However, how does an audience feel when they have been somewhat disturbed without any apparent reason? I believe there is a fine line between engaging an audience and invading them. I think the problem that possibly comes into play is the consideration of time.

A fashion show is a short event. The key to effectively "disturb" an audience is to emotionally engage them in the first place. They must CARE about what they are watching. The reason why a quick glimpse of a disturbing photo at the World Press Photo Exhibition is successful is because you arrive with preconceptions of the event which has been exposed through the photography (such as the war in Afghanistan) or you instantly engage with the work on a human level. So the fashion show being a short event, you have to effectively make the audience emotionally engage, within the first couple of minutes. Once engaged, and THEN disturbed, you will leave a lasting impression on the audience and successfully challenge their thinking. Disturbing an audience without a reason, will only promote shock tactics with little depth.

Now, unfortunately I was not at the Nom D show so I cannot at all claim that the above scenario was the case for their show. I am actually entirely enthralled that they had the courage to create such a challenging piece of work stimulating an entire new realm in the NZ fashion industry. BRAVO NOM D! I support you all the way xxx







PS. I freakin' LOVE the safety-pin head and the white boots!

21 September 2010

NUMBER FOUR

Before I discovered these fall-to-your-knees, utterly-mind-blowing, completely-and-absolutely-brilliant photographers/animators REED + RADER, I had intended on using the internet as my stage for fashion/performance... They totally beat me to it in a way that is enternally inspiring. Do not continue without looking at their site... BRILLIANCE http://www.reedandrader.com/



20 September 2010

NUMBER THREE

I have noticed that my posts have been a little too 90's influenced of late so below is some imagery of a current new brand which has truly blown me away. I'm not often so desperately enthralled by something as I was when I discovered this brand. Morbid, ironic, beautiful and British... The Non





View the website here... http://www.the-non.com/

09 September 2010

NUMBER TWO



Ramblings...

It can be considered that the contribution of artists and designers in the community is to encourage social reflection/consideration through sensual stimuli - bypassing intellect, cultural differences and age. As clothing designers, are we not equipped with the ideal medium in which to creatively communicate? Firstly, every single one of us in the human population must participate in visually expressing ourselves everyday through dress. This generates a rich and varied range of signifiers of which we can manipulate and juxtapose to communicate any social concept in great depth. Secondly, every single member of the population is also conditioned to reading those signifiers before any social interaction has even occurred. This therefore equips us with a wide range of tools of which the majority of the population will identify. T'is just ideal really!

So... As an example of this kind of exploration, is a project I developed on a short course at Central Saint Martins in London - Sportswear for the Obese 2007






This was a little play around with the excellent art of Jenny Saville - a Goldsmiths graduate who exhibited most famously alongside Damian Hirst in the Saatchi Gallery's Sensation exhibition in 1997.


Concepts...


Final designs.

One day I will create this collection - or something like it...

I'll finish some more excellent Jenny Saville artistry...


08 September 2010

NUMBER ONE

For my first ever post I can think of nothing more than to pay tribute to the genius' who changed my perception of fashion...

Mr Alexander McQueen...


Mr Hussein Chalayan


Mr Matthew Barney


Miss Cindy Sherman




Mr Viktor and Mr Rolf



It has very much occurred to me that I'm somewhat preoccupied with a particularly morbid aesthetic. I would like to clarify that it is not necessarily the aesthetic which grabs me, it is actually the visual rebellion against the concept of the "ideal" which preoccupies the majority of the fashion industry. I am drawn to the unpredictable. Goodness, so much more to say, but I'll save that for NUMBER 2. Welcome! x